Ari, the little daughter of a noble woman in the kingdom of demons, ugly, because her mother rejected the blessings of her uncle. Therefore, Ari exchanged a child Alex, human beauty. Nevertheless, Alex was also cursed by the same guy; Curse ... All 3 prince of the world of demons will be in love with it, but she can only love the "shadow". A few years later, a noble woman who wanted her own daughter to become the wife of the hereditary prince, consisted to kill Alex and returned an ugly daughter from the human world. But the Crown Prince takes care only about his friend of childhood Alex. Alex, rescued by "Shadow", went to the human world to find the "stick" of Prince Ji Wu, whom he loves most, but instead, Alex erased his memories and a new person, adoptive granddaughter (niece?) President of a large corporation.