From DMP: At the time when the department stores and supermarkets dominated the Japanese retailers, two businessmen, Toshifuchi Suzuki and Hideo Simiz, found a new type of small retail stores that are flourishing in America: Seven Eleven. Named "store", it was a new concept for the Japanese. I am intrigued by this new idea and convinced that it will also be successful in Japan, two men shaped the project team from fifteen members (all practically newcomers in retail) to hold this company through the Pacific Ocean. After putting all your livelihoods on the map, the young owner of the Knezi Yamamoto store voluntarily turns his family wine shop in the first seven eleven in Japan. The difficulties of negotiations, the oil crisis and the struggle for inadequate space were solved quickly and decisively.